In episode 41 of Fresh Tracks I speak with author, speaker, and radio show host Diane Helbig on the topic of sales. Author of the book Lemonade Stand Selling, Diane shares best practices for understanding what sales is really about…matching a solution to a problem and how to be authentic when selling. Sales is quite simply unavoidable when you own your own business. On the show we discuss what your job really is when you are in a sales conversation. It’s quite simply discovery. Have you not sold before or feel uncomfortable selling? Diane shares with us the best place to get started learning how to sell as well how to determine your value. Knowing who values you and what you have to offer is a key component to successfully serving others.
Do you complicate sales with head games, fear and psychology? I know I have! We read books, become stressed for money, and aren’t able to relax and be our true selves in sales conversations because we are trying so hard. Diane provides tips for breaking through some of these nervous and unsupportive habits and discusses how to be our true selves when selling. We also delve into networking during our talk. Making networking worth your while and some best questions to ask are just a sampling of what we review.
1:55 – The secret truth the best sales people know…sales isn’t about selling
5:20 – Steps in traditional sales training that you need to avoid at all costs
7:35 – What sales is REALLY about
10:40 – Tools you can use to know your value when you are selling yourself
13:10 – What lemonade stand selling is all about
17:20 – Networking effectively and how to prepare yourself
22:50 – Choosing the best networking events even when you are uncomfortable
31:00 – Crafting your 30 second introduction
Diane Helbig is an international business and leadership change agent, author, speaker, and radio show host. As president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably.
As a speaker and workshop facilitator Diane merges energy and enthusiasm with rich content. Her goal is to leave her audience with actionable steps as well as the excitement to implement those steps. Diane has expertise in small business, sales, social media, networking, and leadership. She brings over 20 years of small business management and sales to her coaching.
Diane is the author of Lemonade Stand Selling and Expert Insights, and the host of Accelerate Your Business Growth Radio show. She is also a Solution Provider and Authorized Local Expert for Constant Contact. Diane is the founder of Business Opportunity Network, a group coaching/referral sharing program.
Diane is a Council of Smaller Enterprises board member, Member of the NSBA Leadership Council, and a member of the Advisory Board for the American Institute of Sales, Marketing and Management.