Tag Archives: marketing funnel

Episode 011 – Your Word as Law and the Power of Manifesting

Episode 011 – In this episode of Fresh Tracks, Kelly Robbins, MA takes an in-depth look at the power of our words. How would your life change if you realized every thought, every word you say, every thought you think becomes reality? Words are not simply symbols or sounds, they are a force. The power of your word is stated in the bible – In the beginning was the Word. And the Word was with God. And the Word was God. In this episode of Fresh Tracks Kelly discusses how this statement applies to you and your business.

As a marketer, creator, business writer, your life and career is about using your words in a certain way. With intention. Your ability to create anything – money, love, happiness – starts with you. Kelly discusses how to use the power of your word to manifest what you want, and if you are struggling to manifest your desires some tips to look out for. The power of your word extends to your ability to make money in your marketing materials and has a direct correlation to your integrity with your word.

1:20 – The study of the word and how much power do our words have
5:07 – Establishing an authority behind your words – they are a command
6:57 – How does understanding the use of my word affect making money
9:03 – How to be in dominance over your mind
12:05 – Why how you feel when you use your word matters
14:50 – The concept of verbal discipline
16:57 – Being Conscious of your expectations and the power of intention
18:00 – Awareness and learning to use the law correctly
20:32 – The massive consequences of not keeping your word to yourself
25:31 – How the power of your word applies to your marketing and writing copy
29:30 – How to help people see their truth in your copywriting
31:15 – Exercises for you to do at home

KellyHS1_edited-1About Kelly Robbins
Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, what your talents are and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, copywriter and seeker of truth that helps guide folks on their journey to self-empowerment, fulfillment and making boatloads of money. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Episode 04 – How and Why to Share your Story in Business

Episode 04 – In this episode of Fresh Tracks we’re talking with Madeleine Eno, copywriter and founder of www.InTheWritePlace.com. She explains why it’s so important to share your unique story in your business and your marketing. It’s what makes you different and it’s the why and how you are cutting your own Fresh Tracks in this world. Madeleine shares best practices, common mistakes to avoid, and how to know when and where to use your stories to connect with your ideal client.

How and Why to Share Your Story in Business

2:06 – Why we are hardwired for stories
5:57 – Where to use your story in marketing your business
8:29 – Why seeing own own story is often hard
13:41 – Mistakes people make when telling their story
15:22 – Why staying vague in storytelling is killer
17:44 – How to know when to tell certain parts of your story and when not to
21:35 – Looking professional vs. creating an invitation
22:45 How we are designed to do what we do in this world
29:06 – Formulaic copywriting vs. using softer skills in copywriting
34:28 – Tips for folks that want to write their own story

madeleine picFresh Tracks interview with Madeleine Eno, MA, writer, editor, coach and founder of www.inthewriteplace.com. She helps entrepreneurs who are blazing new trails deliver clear, compelling messages as unique as they are. In her “Golden Thread” sessions, clients discover the soul and meaningful core of their story, and then more confidently and profitably connect with their audience, speak on stage and package their services. They also feel a whole lot lighter and happier in business because their tribe knows and understands them, even before they’ve met.

Episode 3 – Marketing Funnel Vitality

Episode 03 of Fresh Tracks with Kelly Robbins we take a deep look at why ‘how you are being’ when you create your marketing funnel effects your results. This third pillar in creating an effective marketing funnel, marketing vitality, is vital to the success of your business.

Like your vital organs, how you are being as you create your marketing, when you price your services, when you are in sales conversations with others, makes a dramatic impact on the ultimate results you achieve. Listen in on this week’s show and discover the how entrepreneurs generate money differently than others and sneaky ways we sabotage ourselves that ultimately kills any chances of achieving our goals.

Marketing Vitality and Why How You Are Being Matters

1:35 – What is marketing vitality and why does it matter?
4:36 – Building your spiritual self-esteem
8:28 – Recognizing unsupportive values and beliefs
15:32 – Entrepreneurs and how they generate energy
16:30 – 5 ways low self-esteem and lack of confidence show up in sales
19:13 – Why you have a responsibility to present all the options to your clients
22:56 – Assuming prospects don’t have enough money is a mistake
26:07 – Why it’s imperative to ask for the sale on the spot

About Kelly Robbins
20150122_135524Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Episode 02 – Marketing with SOUL

Episode 02 of Fresh Tracks with Kelly Robbins we take a deep look at how you can do everything you are supposed to do and your marketing still doesn’t work.  Have you seen two businesses that do exactly the same thing and one is successful and one struggles constantly? There’s a reason for that and it’s not luck!

In this week’s show  we discuss the second pillar of creating an effective marketing funnel – Marketing Essence. What’s your marketing missing that it’s not bringing in qualified leads? How do you differentiate yourself without spending thousands of dollars a week in advertising? We call it SOUL. What exactly is SOUL in your marketing and why does it matter?

Marketing with SOUL and Why It’s Vital to Your Success

1:35 – What is SOUL in marketing and why is it imperative to making money?
4:35 – The role of your personal journey in marketing your business.
5:27 – Knowing your next step when there’s not a cookie-cutter formula to follow.
7:14 – How to determine if your marketing is generic or has SOUL?
10:34 – Creating from a place of faith and purpose.
17:27 – Having a point of view in your marketing.
20:20 – How to know if your marketing funnel is working or not.

About Kelly Robbins
SillyKelly_edited-1Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

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Episode 01 – Marketing Technique in your Marketing Funnel

Epidsode 01 of Fresh Tracks with Kelly Robbins covers the first of three marketing pillars essential to creating a lead generating Marketing Funnel, your Marketing Technique.

This week Kelly covers Marketing 101. Creating systems in order to consistently lead the right clients to your door consistently is imperative to not only build a successful business, but also to cut your own Fresh Tracks in this world and live your life your way.

Best Practices for Creating Your Marketing Funnel and Generating Qualified Leads

Show notes:

3:00 – What a marketing funnel is
6:40 – Important role the top of the marketing funnel plays in generating qualified leads
10:35 – Bringing your prospects through the funnel
11:59 – Most common mistakes marketers make
14:25 – Strategy and Systems
17:51 – Frequency of contact with prospects

About Kelly Robbins
KellyHS1_edited-1Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.

Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.

Episode 000 – Welcome to Fresh Tracks

There is nothing quite like being the first one to cut tracks in the powder on a bluebird day skiing. The connection to nature as you glide down, knowing you are the first to experience the run for the day and that no one else will see what you are seeing right in that moment is priceless.  Words can’t express the feelings involved.

The same feelings of connection, calmness and peace can be experienced when you are living life on purpose and bringing your vision to reality through your work. For many of us this involves speaking and living our truth and creating a business from that place.

Being the first one to pave the way for the others that will be following is often our calling in business. You are probably here today because you have something important to say. Something others need to hear and…. It’s personal. It’s spiritual. It’s unique to you.

I can say with complete confidence that you wouldn’t be here if you didn’t have gifts to share with others. The interviews and information we’ll share on our Fresh Tracks Podcast are designed with the clear intention of bringing to you the many different facets involved in living life on purpose, bringing your vision to reality, and helping others along the way.

Episode 000 provides background on who Kelly Robbins, MA is, why I started Fresh Tracks, and what you can expect in upcoming episodes.

Let’s cut some tracks together!

Kelly Robbins, MA