Episode 02 of Fresh Tracks with Kelly Robbins we take a deep look at how you can do everything you are supposed to do and your marketing still doesn’t work. Have you seen two businesses that do exactly the same thing and one is successful and one struggles constantly? There’s a reason for that and it’s not luck!
In this week’s show we discuss the second pillar of creating an effective marketing funnel – Marketing Essence. What’s your marketing missing that it’s not bringing in qualified leads? How do you differentiate yourself without spending thousands of dollars a week in advertising? We call it SOUL. What exactly is SOUL in your marketing and why does it matter?
Marketing with SOUL and Why It’s Vital to Your Success
1:35 – What is SOUL in marketing and why is it imperative to making money?
4:35 – The role of your personal journey in marketing your business.
5:27 – Knowing your next step when there’s not a cookie-cutter formula to follow.
7:14 – How to determine if your marketing is generic or has SOUL?
10:34 – Creating from a place of faith and purpose.
17:27 – Having a point of view in your marketing.
20:20 – How to know if your marketing funnel is working or not.
About Kelly Robbins
Founder of the Fresh Tracks podcast and Kelly Robbins Coaching, Kelly Robbins helps people create their life their way through their business. Kelly believes that we each have a purpose and that purpose is unique to each of us. Getting clear on who you are, your talents and how you best help people allows you to create a business – in fact a lifestyle – by design. You succeed at this not by copying others, but by following your intuition and carving your own unique path in this world. This individuality is what attracts others to you. This is how you create your own happiness.
Kelly is a marketing coach, writer and seeker of truth that helps guide folks on their journey to self-empowerment, creating work and life as a fun adventure, and knowing how to lead the right clients to your door consistently. Known for her directness and truth-telling, you can visit www.KellyRobbins.net to learn more about the role marketing and personal development play in starting and growing a business and designing a life of your choosing.