Episode 15 – Fresh Tracker Bob Burg, co-author of the international bestseller, The Go-Giver, talks about shifting your focus from “getting to giving”. He tells us the results are far from just nice…it’s also very financially profitable!
When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.
Are you wondering if this isn’t more feel-goody, new-agey stuff that doesn’t work in the real-world?” Or, even, “Sure, maybe when the economy is good, but now we have to fight for everything we get.”
In other words, isn’t what he’s saying simply naive?
Actually, not only is it not naive, it’s quite practical. And, again…for very concrete reasons that you’ll learn, benefit from, and most likely utilize for the rest of your life. Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
Tune into this week’s episode and enjoy this entertaining and humorous, but very to-the-point guest who will add exceptional value to your business; and to your life. And, always remember, “You cannot control ‘The’ Economy, but you can absolutely control ‘Your’ economy.
3:10 – The difference shifting your focus from getting to giving can make in your profits.
6:22 – How giving vs getting affects sales
8:33 – Why the most valuable gift you have to offer is yourself, authentically
11:06 – Two kinds of value we all have
13:50 – Difference between price and value
17:10 – Your income is determined by how many people you serve – law of compensation
20:45 – The Golden Rule of Business every entrepreneur must know
23:27 – Why giving and receiving are two sides of the same coin
About Bob Burg
Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
He is coauthor of the international bestseller, The Go-Giver and Go-Givers Sell More and author of Endless Referrals and numerous other books (more than a million copies sold in total). The Go-Giver has been translated into 21 languages.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves as Vice President of the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
www.Burg.com
